So did you hear? Etsy raised their prices for the Showcase from $7 to $15. That's more than double the amount for something that is not guaranteed to bring in a sale equal to $15. (I really wish Etsy would send out a newsletter or at the very least an email to sellers with news like this. I almost missed seeing it. If I hadn't been scrolled down to the very bottom of the home page to see the Storque news scroll by I would have missed it completely. Why can't they just send out an email with important updates?? Instead, we have to glue ourselves to Etsy to find out things like this. Some of us just can't do that.)
Anyway, I'm not good at advertising or marketing. I don't really do either one other than my business cards, having my name out there on things like Indie Public, etc., and the Etsy Showcase. But as for buying advertising banners on websites or indie blogs, I haven't done it. Number one, I don't usually have the money. Number two, I'm afraid that I don't have enough really good inventory in my shop. And thirdly, I wouldn't really know where to start.
I must admit, I had recently become more enthusiastic about buying a spot in the Showcase since the last two I participated in were actually fruitful. I had spots for October 26th and October 28th, and I had one sale from the first and three sales from the second. Needless to say I was thrilled because that has never happened before with any of my prior Showcases. Of course, I always got hearts and faves on some items, but up until these two Showcases, no sales. However, it's never going to be a sure thing. So is it worth forking over $15 to buy a spot when you're not guaranteed you will even make a sale? What do you think? It might be different it the Main Showcase were actually linked to some kind of outside Etsy advertising, but it's not. (That's another thing that irks me about it.)
It just hit me as greedy that Etsy would increase their price for the Showcase. Up to this point it seemed that Etsy was a fairly reasonably priced site to list on and advertise in their Showcase. I mean, every little fee does add up mind you. But with the listing and renewal fees they rake in from supplies alone, Etsy is making a killing! (Let's hope they don't increase their listing fees too!! Knock on wood!) Now, little people like me with next to no money will now have to think twice before going for a spot in the Main Showcase. I don't believe the Storque Showcase price went up. And since I missed purchasing a Main Showcase spot when they went on sale this last time, I opted for two spots in the Storque Showcase. Lots less traffic to the Storque, I'm sure. Probably will not get a sale from either day, but I can see risking $14 to try twice before I can fork over $15 to try once when neither of them is guaranteed. I don't know. Maybe $15 for the Main Showcase is a better deal since people might actually find you there as opposed to the buried Storque Showcase. Perhaps $15 really is a good deal and I just got spoiled with $7 and don't really know better anyway. It seemed fairly cheap. Since I know nothing about advertising I am assuming not many things were out there for $7 that exposed you like Etsy's Main Showcase.
I'd also love to hear your thoughts on the new "Category Showcase" spots being offered for sale. I don't know about you, but I almost never use the categories to find what I'm looking for on Etsy. I always use the search bar. Do you use categories to surf Etsy? It seems to me that Etsy is beginning to look very much like the other "E" place. When I sold things on the other "E" place years ago (Kevin's used cloth diapers) there was an option to pay extra to have the item either highlighted in bold inside the category, or showcased in a featured spot in a gallery at the top of the category. That seems similar to what Etsy is now trying to do which I guess is ok. It's just that I don't use categories and wonder how many people out there do. So would buying a spot in the Category Showcase be worth it?
I'll let ya'll know what happens with my Storque Showcases (and with the Category Showcase spot I just went and purchased!). That will make three spots for me in November, none of them being the Main Showcase, but still cheaper than two of the main ones. But as an experiment, I'll try to buy one of the main ones as well (if I can get one) just to put a cherry on top of my growing little Etsy bill (full of showcase spots and relisting fees, not many sales fees). I've hardly made anything on Etsy, yet I keep relisting my items to keep them at the top of the categories. And I keep spending money on these Showcases. What's wrong with me????
Someone needs to teach me about advertising and marketing. I'd like to know what I need to be doing and how to do it right. I'd also like to know what I need to do besides take good pictures (which I'm really trying to work hard on) that might help with sales. Any suggestions?